About Us
At The Coffee Veteran, we believe coffee is more than just a drink—it’s a way to connect people, spark conversations, and fuel meaningful change. As a veteran-owned business, we’ve built our company around a mission: crafting exceptional coffee while giving back to those who served. Founded by Navy Veteran Ben Riley, The Coffee Veteran is dedicated to creating a community of support for veterans through every cup of coffee sold.
Our mission isn’t just about great coffee—it’s about making a real, measurable impact in the lives of veterans who are struggling. We know the challenges veterans face because we’ve lived them, and we’re here to do something about it.
DRINK. DEFEND. DELIVER.
At the core of our company lies a three-part mission that drives everything we do:
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DRINK: We want you to enjoy every sip of our coffee, knowing it’s made with the highest-quality Arabica beans. Each cup represents care, craftsmanship, and a commitment to excellence. But it’s not just about coffee; it’s about creating moments of connection. Whether you’re drinking it alone in reflection or sharing it with friends, our coffee is a symbol of unity and purpose.
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DEFEND: We’re dedicated to defending the lives of veterans facing some of the toughest battles, including PTSD and the epidemic of veteran suicide. That’s why we’ve committed 22% of our profits to organizations and initiatives that provide mental health support, crisis intervention, and resources for veterans. This number is intentional—a powerful reminder of the 22 veterans who tragically take their own lives each day. Through this commitment, we aim to turn statistics into stories of survival and hope.
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DELIVER: Our long-term vision is ambitious but achievable. Once our founder’s personal obligations are met—like paying off his home—all remaining profits will be reinvested into building affordable, zero-profit housing for veterans at risk of homelessness. This isn’t just an idea; it’s a plan we’re working toward every day. By delivering real solutions to the problems veterans face, we’re creating a foundation for lasting change.
Why We Do What We Do
The Coffee Veteran was born out of a deep understanding of the struggles veterans face when transitioning back to civilian life. Founder Ben Riley served in the Navy and has experienced firsthand how difficult it can be to find support, stability, and purpose after service. For him, coffee became more than a drink—it became a way to connect with other veterans, share stories, and build a sense of community.
Ben realized that coffee could be a powerful tool to unite people in support of a greater mission. By creating The Coffee Veteran, he’s turned that realization into action. Every bag of coffee we sell is a step toward helping veterans rebuild their lives, find hope, and create a better future.
Coffee With Purpose
What sets The Coffee Veteran apart from other coffee companies is our unwavering focus on purpose over profit. While many businesses prioritize personal wealth, we’re here to prioritize people. From day one, our goal has been to reinvest in the communities that need it most.
We know there are other coffee companies making millions in profits, but we’ve chosen a different path. For us, success isn’t measured in dollars earned—it’s measured in lives changed. Every decision we make is rooted in our mission to support veterans, and we’re committed to keeping it that way.
Exceptional Coffee, Expertly Sourced
Of course, none of this would be possible without great coffee. At The Coffee Veteran, we’re passionate about delivering a product that’s as exceptional as the mission it supports. That’s why we use only premium Arabica beans, carefully sourced for their quality and flavor.
Our coffee is smooth, full-bodied, and crafted with care to create the perfect cup every time. Whether you prefer a bold roast to jumpstart your morning or a mellow brew to enjoy in the afternoon, we have something for every coffee lover.
As we grow, we plan to expand our product offerings to include teas, merchandise, and more. But no matter how we diversify, our commitment to quality will never waver. When you choose The Coffee Veteran, you can trust that you’re getting a product that’s been crafted with the same care and precision that defines everything we do.
Supporting Veterans Beyond the Cup
Our mission goes far beyond coffee. At The Coffee Veteran, we’re committed to creating tangible, long-term solutions for veterans. One of our primary goals is to become the number one provider of jobs for veterans who struggle with employment.
Many veterans face barriers to finding meaningful work, whether it’s due to physical injuries, mental health challenges, or the difficulties of transitioning back to civilian life. We’re working to change that by creating a workplace where veterans can thrive. From roasting and packaging to management and leadership roles, we’re building a team that’s inclusive, supportive, and dedicated to helping veterans succeed.
A Vision for the Future
The Coffee Veteran is just getting started. As we grow, so does our vision for what’s possible. In addition to our commitment to mental health support, we’re laying the groundwork for an even greater impact.
Once our founder’s initial personal obligations are met, we’ll begin investing in the construction of affordable housing for veterans at risk of homelessness. These homes will be built on a zero-profit basis, ensuring that every dollar goes toward creating safe, stable living environments for veterans and their families.
This vision isn’t just a dream—it’s a plan. We believe that everyone deserves a place to call home, and we’re determined to make that a reality for as many veterans as possible.
How You Can Help
By choosing The Coffee Veteran, you’re doing more than buying coffee—you’re joining a mission. Every bag you purchase helps us fund vital programs for veterans, create jobs, and work toward long-term solutions like affordable housing.
The more we grow, the greater the impact we can have. Whether you’re a coffee enthusiast, a veteran supporter, or simply someone who wants to make a difference, we invite you to be part of this journey. Together, we can DRINK, DEFEND, and DELIVER a brighter future for those who’ve given so much for us.
Join the Movement
At The Coffee Veteran, we’re building something bigger than a business. We’re creating a community—a movement of people united by a shared purpose. Every cup of coffee you drink fuels this mission, and every purchase brings us closer to achieving our goals.
When you choose The Coffee Veteran, you’re choosing more than a product. You’re choosing to make an impact. You’re choosing to stand with veterans. And you’re choosing to be part of a story that’s just beginning.
Thank you for being part of this mission. Together, we can create a future where no veteran is left behind.